John Zogby, founder of the “Zogby Poll” and the Zogby companies, is an internationally respected pollster, opinion leader and best-selling author. He has joined with his sons Benjamin and Jeremy in a new company called John Zogby Strategies, a strategic visioning firm specializing in preparing companies and agencies for the coming wave of dynamic changes. A much sought-after speaker, he is represented by the American Program Bureau of Boston. Zogby is also the inaugural Director of the Keenan Center for Entrepreneurship at his alma mater, Le Moyne College.
“All hail Zogby, the maverick predictor,” decreed The Washington Post, when John Zogby called the 1996 presidential election with pinpoint accuracy. And he did it again in the following two elections. His presidential polling remains among the most accurate through five elections. He has served as an on-air election analyst for NBC News, BBC, CBC, ABC (Australia), and has been featured by the Foreign Press Center in Washington every election night since 1998.
The Zogby Poll, the “second best known polling brand in the US today” (Washington Post), John Zogby remains the hottest and most accurate pollster and analyst of America’s political and cultural landscape. In addition to the global reach of his brand, Zogby Polls have been cited frequently in popular culture, including NBC’s West Wing, CW’s Gossip Girls, Netflix movie House of Cards, and numerous novels, game shows, and the 25th Anniversary edition of Trivial Pursuit. Zogby Polls are regularly cited on The Tonight Show and spoofed on The Late Show and NPR’s All Things Considered. Fortune Magazine, The New Yorker and Investor’s Business Daily have all profiled John Zogby. He has appeared on every major U.S. television network, the BBC and scores of U.S. broadcasts. His two appearances on The Daily Show with Jon Stewart are among his favorites.
Called “The Prince of Polling” by political strategist Mary Matalin, John Zogby’s interactive methodology is a leader in the industry. He is the author of the best-selling The Way We’ll Be: The Zogby Report on the Transformation of the American Dream (Random House, 2008) and is co-author of the forthcoming First Globals: Understanding, Managing, and Unleashing Our Millennial Generation (with Joan Snyder Kuhl).
His newest book, published in 2016, is entitled We Are Many, We Are One: Neo-Tribes and Tribal Analytics in 21st Century America, is an exploration of the American people from the vantage point of their attributes and values, not demographics or geography.